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| F1.6 | TV 1/125 | ISO 100 | White Balance – Daylight |
This campaign was for Old Mutual and it’s all about putting
a plan in place to realise your dreams. It was actually a re-shoot because the
first photographer wasn’t briefed properly – not their fault, but now we had
half a day to ‘fix’ it.
After the initial anxiety of realising the budget was blown,
the inevitable question gets asked: “Are there any photographers in the
agency?” Next thing you know I’m shooting pics that will be published in the Sunday Times.
The entire shoot took about 1 hour – 15min to set up and
45min to shoot everyone. I decided to use my Sigma 50mm 1.4 because we were
looking for a nondescript/blurred green background and there’s nothing better
than shallow depth of field for that. The softbox to the left of camera added
some fill flash to give contrast to the parts of the faces that are visible.
The pic above is my favourite but didn’t make it into the
insert. It just goes to show how subjective a photo can be – the pics you love
aren’t necessarily the ones your client likes.
Equipment list
- Canon 550D
- Sigma 50mm F1.4 EX DG HSM
- Canon 580 ex ii
- Hylow 60x60cm Folding Softbox
- Hylow 2.4m light stand (spring loaded)
- Pixel King Wireless Trigger
